Jeff Larson - Advisory Board Director

Jeff brings an extensive background of experience, including over twenty-five years of experience in residential real estate sales, business development and sales staff development. He’s built solid relationships in the community and has integrity that qualifies him to take the lead as Director of the Jr Firebirds Hockey Club. Jeff brought elite travel ice hockey to the Coachella Valley in 2011 as Director of the Desert Blaze Hockey Club joining the Southern California Amateur Hockey Association, California Amateur Hockey Association & USA Hockey. He applies his local market knowledge to create a comprehensive and customized plan setting the framework for the Jr Firebirds programs and player development. He has been an avid supporter of USA Hockey’s ADM program and its emphasis on long term development.

Jeff has lived and worked in our community for over 25 years with his wife Kay and two children. Jeff stated, “I am honored to be on the Advisory Board & Hockey Director of the Coachella Valley Jr Firebirds. We aim to provide a great sports experience from coaching, facilities, operations, and support. In addition, I will always strive to provide excellence in my efforts to achieve a positive and productive environment for all our families and staff.